Today, millions of people will receive a USA Today magazine insert (click here for online version). The chair of the National Business Coalition on Health, Karen van Caulil, wrote about the Health Rosetta. Karen also was the pioneer in organizing the annual conference for her state coalition on health around the Health Rosetta.
It's great to see if catching on. The Health Rosetta has become the call-to-action for a documentary being directed by an Academy Award nominated filmmaker, investment thesis for a venture fund, featured in a USA Today magazine insert reaching millions (online version here) and business coalitions have structured their annual conference agendas around the Health Rosetta. There's some great stuff in the works I'll announce in the future.